Why we exist

There are some four million different kinds of animals and plants in the world. Four million different solutions to the problems of staying alive.
— Sir David Attenborough

Environmental issues like climate change, plastic pollution, deforestation and loss of wildlife have shocked the public into a passive state of apathy. Faced with such a dire situation, many prefer to bury their heads, ignoring what’s wrong instead of working together to find a solution.

Otterly wants to change this. We team up with positive people whose organisations are focused on making a difference, whether it’s by offering sustainable products and services or actively working to protect nature.

By crafting memorable stories and enlightening ideas on behalf of the people we work with, Otterly encourages consumers to embrace sustainable living and support brands that care about the planet.

How we help



We use social media as a force for good, sharing stories that resonate with online audiences.


We write smart, engaging content to help our clients inspire positive action. 



We help brands find their distinct voice and make themselves heard in an increasingly noisy world.


We develop creative, impactful ways for organisations to reach their target audience.

About Otterly


Otterly was founded by Matt Ayres, a freelance writer, content marketer and lifelong nature nerd.

Fed up with the dishonest and unoriginal marketing tactics used by some of the world’s biggest companies, he set out to offer a creative service for organisations that care about doing good as well as making money.

That’s what Otterly does. We help eco-friendly, nature-loving brands attract an audience, promote causes they believe in and make a real difference. Alongside Matt, a talented network of designers, illustrators, photographers and filmmakers ensures that our content looks as good as it reads.

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